Commercial brains.
Human instincts.
No corporate bullshit.
We’ve spent years working inside some of the world’s biggest businesses, across marketing, e-commerce, customer experience, complaints and retention.
We saw huge PPC and paid social budgets. Massive sales teams, relentless lead generation and offers designed to squeeze every last penny out of conversion. An extraordinary amount of money and effort spent getting people to buy.
But, after the sale, complaints became about closing cases, retention became about winning people back after we'd already given them a reason to leave.
We got very good at dealing with unhappy customers. We kept wondering why we weren’t getting better at stopping them becoming unhappy in the first place.
Custom Growth Co exists to so help e-commerce businesses find and fix these issues, grow well for less, without losing their identity.
Good business should be good for business.
We like independent brands. Businesses with personality. Founders who care about what they’re building — and want to make proper money without becoming the kind of company they hate.
We don’t think treating customers well is at odds with growth.
It is growth.
Complaints tell you what needs fixing.
Purchases tell you what people want.
Happy customers create reviews.
Good experiences create repeat customers.
Marketing and customer service shouldn’t live in separate worlds.
We connect them.
People, not users.
We love data. We just remember what the rows represent.
There’s a person behind the abandoned basket. The complaint. The missing parcel. The customer who bought four times and then disappeared.
Data tells us where to look. People tell us why.
That combination drives better marketing, better customer experiences and healthier businesses.
We want to help build successful ecommerce businesses that make proper money, look after their customers and don't lose what made people like them in the first place.
CGC brings together marketing, customer experience and retention to help ecommerce businesses make proper money without endlessly paying to replace the customers they’ve already lost.
Keep the soul. Grow the businesss